investiGaming is a publication of the Serious Game Design group in the Department of Telecommunication, Information Studies, and Media at Michigan State University, 2007-2009
This gateway is partially supported by grant 0631771 from the National Science Foundation.
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Author: Laurel, Brenda
Date: 2001
Source: Cambridge: MIT Press
Full Text Link:
Available for purchase at MIT Press $16 (http://mitpress.mit.edu/catalog/item/default.asp?ttype=2&tid=8482)
Synopsis:
A book about entrepreneur Brenda Laurel’s game industry experiences with her company, Purple Moon, a series of computer games for girls.
Keywords:
book, game industry, what women want, game design, pink games, gender stereotypes
Abstract:
A heady hybrid of critical thinking, personal narrative, and economic analysis, Utopian Entrepreneur is a field manual for those who want to do socially positive work in the context of business. One of the few Silicon Valley veterans who participated in all four of the major computer tech bubbles--games, multimedia, virtual reality, and dot-coms--Brenda Laurel is known for injecting humanistic values into computer-based media.
Laurel interweaves her ideas on how to conduct socially progressive business with the saga of her experiences with the Interval Research Corporation and as the founder of the pioneering girls' software company Purple Moon.
(from MIT Press)