investiGaming is a publication of the Serious Game Design group in the Department of Telecommunication, Information Studies, and Media at Michigan State University, 2007-2009
This gateway is partially supported by grant 0631771 from the National Science Foundation.
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Author: ESA (Entertainment Software Association)
Date: 2008
Source: Industry report, accessed April 4
Full Text Link: No full text link available
Synopsis:
Outlines the demographics of women gamers and analyzes how much time is spent playing games.
Keywords:
industry, report, player demographics, game industry
Abstract:
What about Women Gamers?
* Thirty-eight percent of game players are women.
* Women age 18 or older represent a significantly greater portion of the game-playing population (30%) than boys age 17 or younger (23%)
How Much Time Is Spent Playing Games?
* The average adult woman plays games 7.4 hours per week. The average adult man plays 7.6 hours per week. Though males spend more time playing than do females, the gender/time gap has narrowed significantly. Whereas in 2003, males spent an average of 18 more minutes a day playing games than did their female counterparts, in 2004 they spent only six minutes more each day doing so. Females spend an average of two hours more per week playing games now than they did a year ago.